At Oka, our mission is clear - to help women realize their potential.

Oka is good for everyone…

Our revolutionary approach allows Oka’s impact to extend beyond the individual and beyond gender, improving quality of life for all involved. Rooted in psychology Oka sparks significant behavioral shifts, enhances understanding, fosters stronger connections and creates positive social ecosystems that shift deeply engrained biases.

Oka is led by a team of people who are passionate about making the world a happier, healthier place.

Meet Oka Team

Fiona Murden

Founder & CEO

Fiona is an organisational psychologist who has spent her career advising leaders across industry. Fiona founded Aroka Ltd. in 2007 working with companies such as Selfridges, Dr. Marten’s, Burberry, Network Rail, Lloyd’s of London, the NHS and many others globally. Fiona also hosts the podcast “Dot to Dot” and is author of two best-selling books – Defining You and Mirror Thinking, both of which have been translated into multiple languages.

Juna Bobby M.D.

Advisor

Juna has dedicated her practice to promoting mental and physical wellness and reversing stress-related diseases. She is passionate about guiding people to enjoy the demands of high performance in many fields.

Her work includes students at The Juilliard School, she also teaches at Manhattan School of Music and launched the lifestyle medicine series for medical students at the New York University School of Medicine and law students at Columbia Law School.

Bhavin Visavadia

Advisor

Bhavin is a Consultant Surgeon. Currently Clinical Director for Head & Neck Cancer Services at London NW Healthcare NHS Trust and West Herts Hospitals NHS Trust. He’s committed to training junior staff and senior surgical trainees. Bhavin is passionate about the role that mentoring plays in DEI enabling fairer opportunities, optimal performance and emotional resilience.

Izzi Arnell

Psychologist

Izzi is a psychologist and performance coach who has used her extensive career prior to qualifying as a psychologist in media and communications. She has experience of constructing psychologically researched questionnaires, designing user learning journeys and enabling learning/behavioural change through technology. Izzi has written a range of high quality, scientifically accurate, evidenced-based content for use in a number of behavioural change apps.

Ian Wilding

Advisor

Ian holds the position of CEO at Hangar 75, with a distinguished career spanning over two decades dedicated to pioneering innovation. His journey is marked by the creation of two award-winning innovation firms, testament to his exceptional expertise and insight within the industry. Ian's entrepreneurial journey is further highlighted by his role in founding several ventures, demonstrating his ability to identify and cultivate significant growth potential. At the heart of his endeavors is a deep-seated commitment to fostering ventures that not only achieve exponential growth but also make a measurable, positive contribution to society.