Who we are

Oka is led by a team of people who are passionate about making the world a happier, healthier place.

Meet Oka Team

Fiona Murden - Founder & CEO

Fiona is a chartered psychologist who has spent her career advising leaders across industry and translating the latest academic insights into pragmatic outcomes. Fiona founded Aroka Ltd. in 2007 working with companies such as Selfridges, Dr. Marten’s, Burberry, Network Rail, Lloyd’s of London, the NHS and many others globally. Fiona also hosts the podcast “Dot to Dot” and is author of two best-selling books – Defining You and Mirror Thinking, both of which have been translated into multiple languages.

Peri Kadaster - Chief of Strategy & Marketing

Prior to being involved with Oka, Peri led global marketing for Digital Labs, a team that enables McKinsey & Company clients to capture new value from digital – creating concepts, products/services, and businesses through new capabilities. Earlier in her McKinsey tenure, she was an Engagement Manager in their San Francisco office, where she specialized in Marketing and Sales, with a focus on digital media, consumer goods, tech, and multichannel retail. Peri is a serial entrepreneur who has exited multiple start-ups in the US and Europe.